ONE — CEO SPEAKS OUT

I come with good news. I made a mistake when I relaunched this newsletter in April.

When I took my break from writing, I returned with a level of confidence fueled by telling myself that I wanted to stop undervaluing myself and the work I currently and previously put into this newsletter.

My new prices, after I migrated my work from Substack to Beehiiv, would be $6.50 per month or $65 per year for an annual subscription, then an additional tier for those who wanted to kindly help me out more at a rate of $165 a year.

It’s a dream of mine to make talking and writing about sports into a full-time career. And it’s probably a good thing I had a confident and antsy feeling inside of me about getting back to writing, but was that really the time for me to inflate my prices so much around here when everybody is paying so much more for inflated prices already?

Now, summer’s wrapping up. Sports are about to be back. I’m about to be much, much busier than I had been over the past three months.

I’ll have more to talk about in the coming weeks, and I’ll have more work to be proud of to show you and ask for your support via subscription dollars.

But, going into this 2026 season, it’s time to go back on a months-old decision and revert to my old prices.

  • NEW PRICING FOR Y11 SUPPORTER TIER: $42/year, or $6/month

  • NEW PRICING FOR Y11 SERIOUS INVESTORS: $120/year

To the already-paying subscribers when this newsletter relaunched at its $65/year or $165/year rates: Check your email, but I’ve gone ahead and refunded the differences in prices back your way.

To those of you on the fence about paying: can I interest you in 50% off your first year?

I appreciate all the help I can get — both free and monetary — and I’m excited for the upcoming football season (and other sports) to get here.

P.S. — THE PODCAST

Y11 Audio is coming back soon with another season of Previews Weeks. Unless you’re still subscribed to the podcast’s old feed, now’s a good time to hit follow on your devices. There won’t immediately be a video component to the podcast’s relaunch, but that’s a work in progress.

Until then, feel free to read some of the notes I’ll be using for some upcoming episodes.

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